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CASE STUDY

Sola Salons gains control, efficiency, and brand consistency with Rockbot

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Heading 1 → Media For Hotels & Resorts

Rockbot replaced several legacy in-salon systems with one unified platform, improving brand consistency, reducing costs, and freeing teams from manual updates.


Daryl Hurst

President & Chief Operating Officer, Sola Salon Studios

Overview

Founded in 2004, Sola Salon Studios is a nationwide franchise network empowering more than 20,000 salon professionals across the country. With Rockbot, Sola modernized its media operations by replacing outdated systems with a centralized platform for music, TV, and custom digital signage. The result is a cohesive brand experience for franchisees, salon professionals (Pros), and clients.

Challenge

Sola aims to create a premium, spa-like environment that showcases the full range of services offered by its salon professionals while maintaining a consistent brand across locations. However, outdated, fragmented media systems got in the way. An expensive DVD-based TV service, consumer music apps, and a rigid digital directory required manual updates, created inconsistency, and wasted staff time. Together, these systems raised costs and limited Sola’s ability to deliver a unified brand experience.

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Solution

Sola partnered with Rockbot to centralize music, TV, and signage in one platform. Locations now feature curated salon-friendly playlists, fresh TV content, and a CMS-integrated directory with real-time updates and a walk-ins feature that promotes Pro availability.

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Sola unifies media with Rockbot, saving time and costs

50% reduction in media costs

Consistent, on-brand content across all locations 

Real-time control over all in-store media

Time savings through automated scheduling

Market-leading walk-ins feature to drive Pro business

By replacing multiple outdated systems with Rockbot’s all-in-one platform, Sola reduced media costs, unified brand presentation, and eliminated manual updates. The partnership transformed in-location media into a powerful driver of marketing, customer experience, and operational efficiency.
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Rockbot replaced several legacy in-salon systems with one unified platform, improving brand consistency, reducing costs, and freeing teams from manual updates.

Daryl Hurst

President & Chief Operating Officer, Sola Salon Studios

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