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CASE STUDY

Roaring Springs Waterpark streamlines park media with Rockbot

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Rockbot has exceeded our expectations by providing atmosphere-enhancing entertainment that our guests love, and a stable platform that our employees appreciate.


Tiffany Watts
Chief Marketing Officer, Roaring Springs Waterpark

Overview

Roaring Springs is the northwest’s biggest water park, with more than 20 water attractions and over 25 years serving as a destination for family fun in Meridian, Idaho. With Rockbot’s partnership and custom solution, Roaring Springs now automates dynamic, on-brand music and video content that supports a record number of new visitors each season with outstanding guest experience.

Challenge

Roaring Springs initially sought an economical, ad-free video solution for its new Wave Pool screen. The team soon realized Rockbot could solve broader issues across the waterpark and nearby family entertainment center, which together draw nearly a million guests each year. They faced complaints about repetitive music and often had to replace non-family-friendly music videos with a simple visual placeholder.

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Solution

Rockbot delivered a single-dashboard solution for the entire Roaring Springs complex, spanning the waterpark, entertainment center, and event venue. The full system – including music and dynamic video for the Wave Pool screen – launched in just over one month, ready for opening day. Centralized control now lets the park run its own in-park ads while ensuring all video content is licensed, family-friendly, and free of outside advertising. Rockbot also powers dynamic programming that supports DJ Nights and Dive-In Movies at the Wave Pool.

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Rockbot elevates guest experience for a record season

Centralized control from one dashboard simplifies management across the entire complex.
Fast deployment with the full system live in just over one month for opening day.
Custom music programming eliminated repeat complaints with more than 4,000 hours streamed.
Dynamic, family-friendly video for the Wave Pool delivered over 3,700 hours of ad-free content.
Record season performance supported by a fresher, more engaging park atmosphere.
 By partnering with Rockbot, Roaring Springs secured a fully customized, ad-free media platform, successfully resolving prior issues with repetitive music and non-family-friendly video content. In the five months following launch, Rockbot powered nearly 8,000 hours of targeted music and video content, creating a noticeably fun and energetic vibe. This improved atmosphere, combined with the stable, easy-to-use platform that staff appreciates, helped support a record-breaking waterpark season for Roaring Springs. 
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Rockbot has exceeded our expectations by providing atmosphere-enhancing entertainment that our guests love, and a stable platform that our employees appreciate.

Tiffany Watts

Chief Marketing Officer, Roaring Springs Waterpark

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