Fleet Feet builds a franchise brand standard with Rockbot

Challenge

As Fleet Feet scaled, managing music through one vendor and digital signage through another made it impossible to deliver a coordinated brand experience. For store teams, this meant managing music manually with no way to tie it to what was on screen. Franchise leadership lacked visibility into what customers were actually seeing and hearing across locations. With every new opening, that gap widened.

Solution

Fleet Feet chose Rockbot to consolidate music and digital signage onto a single platform. Rockbot's music curation team built a custom playlist rooted in an upbeat blend of decades – reflecting the active, optimistic energy of a modern running store, designed to never feel repetitive. Digital signage gave the corporate team a direct channel to push evergreen brand assets and seasonal campaigns to screens across the network, without relying on store teams to manage content locally.

How Fleet Feet made consistent
in-store media a brand standard